Use of WhatsApp referrals

Introduction

Aura is able to handle WhatsApp referrals when developing a use case in this channel.

This feature enables the retrieval of information from an advertisement when the user has clicked on a product ad in Instagram or Facebook using the WhatsApp channel. The derived benefit is the purchase of products or services in WhatsApp that are advertised in other platforms, such as Instagram or Facebook.

The WhatsApp referral works as follows:

• A user clicks on an ad with the “Click to WhatsApp” call-to-action.
• The user is redirected to WhatsApp and sends a message to the advertising business. (Be aware that users may elect to remove their referral data).
• The advertising business gets an inbound message notification including the referral property, which provides additional context on the ad that triggered the message. Knowing all this information, the business can appropriately reply to the user message.

How to use this functionality?

aura-bridge is the component in charge of propagating the information received in a WhatsApp referral object to aura-bot using the channelData.payload property: aura-bridge request model, through the parameter referral.